Powerful Ingenius Ads That’ll Make You Stop And Think


– [Narrator] Love them or hate them, advertisements are effective
at delivering a message. As the saying goes, a picture
paints a thousand words. And the ones you’re about to see say so much with very little, from issues such as deforestation, homelessness and texting while driving, these ad agencies designed
unique and powerful ways to deliver their organization’s point. (busy electronic tones) – Amazing. – [Narrator] Quitline
wanted a powerful way to show the impact smoking
has on one’s health, so they hired Iris
Advertisement agency in London to promote this message. The fact that smokers’
lives end 15% earlier than non-smokers is something
not many people know. So Iris came up with this, an image of someone reading a book, but as you can see the book
stops 15% before the ending, a compelling illustration in physical form as a reminder of the
health risks of smoking. Nicotinell, a company specializing in products to help quit
smoking, used the same concept to demonstrate the aging process. As you can see, it shows what appears to be a 42-year-old woman
lighting a cigarette on her birthday cake. However, she seems older than this, reinforcing that smoking
shortens your lifespan. Other organizations that have
highlighted the seriousness of smoking include Quitsmoke in the U.S., who placed faces over fuel
exhausts and cigarette bins, showing how others see people who smoke. CEPF also used a similar
tactic for their campaign, Causing Cancer by Yourself,
where they placed X-rays of lungs on the top of
ashtrays around Beijing. Anti-smoking group ASH
took a different approach to demonstrating how
detrimental smoking is to your health with this ad. It’s a well-known fact that smoking can affect
men’s reproductive system. The burnt matches illustrate the sperm, while the ash is the woman’s
egg, all placed in an ashtray. It’s a simple yet powerful message of how damaging smoking is. Here’s a series of ads
named Reborn to be Alive that highlight the
importance of organ donation with humorous yet concerning images created by the agency, Duval Guillaume. This one has the caption eight of their organs can be donated. Luckily for us, their
brain is not one of them. The light-hearted stance raises awareness but also makes us question the
intelligence of some people. Advico Y&R agency in
Switzerland faced a dilemma. They were tasked with raising awareness of the issues of torture and violence. However, they found that the young people they were targeting had little
interest in the subject, as it was something happening far away. To try and change people’s perspective, the agency placed stickers
on the back of common areas such as bus seats and
chairs in the cinema. The images were of people
being handcuffed or tied. The message highlighted that even though the people
affected are far away, they’re still human beings. The World Wildlife Fund is
a worldwide not-for-profit that raises awareness of protecting the environment and animals. They joined forces with DDB & Co in Turkey to create a series of ads focusing on the real dangers to humanity. WWF’s campaign shows that even though people
see many animals as scary, the prospect of them not
existing at all is even scarier. Another ad created for WWF was one to highlight the destruction
of deforestation. TBWA produced this image
titled Before It’s Too Late. The forest resembles a pair of lungs, to demonstrate the effect
deforestation will have on air quality. Not only does it show the
damage we cause our wildlife, but also that what we
are doing is detrimental to our health since trees produce oxygen, and cutting them down increases pollution. And let’s be honest, we’d
all rather breath clean, fresh air then polluted smog, right? WWF know what to create when
it comes to powerful marketing. Another campaign from
them is Plastic Coral that demonstrates the
issues of plastic pollution. Globally each year we
dump eight million tons of rubbish into our
oceans, which is the same as a rubbish truck chucking
a full load of trash into the sea every minute. Issues such as turtles
mistaking plastic for jellyfish, whales found with stomachs
filled with rubbish, and debris damaging the health of reefs are some of the problems that arise with the overuse and
careless disposal of plastic. Another advertisement showcasing this is by the Endangered Wildlife Trust, If You Don’t Pick it up They Will. Another thought-provoking
campaign also focusing on our use of plastic is this one by the Global Action for
the Interests of Animals. With the millions of plastic bags used and carelessly littered each year, they wanted to show
people what the disposal of plastic bags would cause. In a similar vein are these images created to show that what goes
around comes around. Here’s another ad that looks at how we care for our environment. Called the Littering Says
a lot About You campaign, it was run by Live Green Toronto and aimed at shaming litterbugs. Unfortunately, they had
to later pull the ads from circulation due to
potential trademark issues. Around the world, we use over one million tons of paper every day, with the waste causing
an unnecessary impact and pressure on our environment. Again, the creative minds
at WWF joined forces with Saatchi & Saatchi. They came up with a way to raise awareness with a simple yet effective concept, Save Paper, Save the Planet, showing us that the overuse of paper
will slowly affect countries on a global scale. Another organization
fighting for our planet is Friends of the Earth with Pollution Is Closer Than You Think, created by JWT in Hong Kong. The idea is that when a person
drinks from plastic cups, they’re consuming the
toxic fumes from their car. It demonstrates that
pollution is everywhere and there’s no way to escape it. Another advertisement
showing the seriousness of pollution is this one from the Natural
Resources Defense Council. With 60,000 people dying
each year from pollutants, it should be considered as dangerous as people brandishing and abusing weapons. Moving on from pollution, LICRA, which campaigns against
racism and anti-Semitism, is a French organization that wanted to address
the underlying racism still found today, especially regarding the
color of people’s skin. They approached Publicis Conseil Paris to produce these images and
later won a Cresta Award, an advertising award to
acknowledge high standards of creative achievement. The team did a fantastic job getting their vital point across about race and life prospects. Now, how an everyday
item found on the streets became a conversation starter regarding helping the homeless. An advertising agency in Australia created an overlay sticker that was placed on the
opening of rubbish bins, making them look like a
plate of food set at a table. The Father Bob Maguire Foundation
wanted to raise awareness about the amount of food
wastage in Australia. The concept is poignant
and thought-provoking. Their tagline says it all: for the homeless, every day is a struggle. Donate today and help
us feed the homeless. Save The Children also
did something similar and used stickers on bins to highlight food waste and world hunger. Millions of tons of food
is thrown away each year, and with ads like this, it highlights where our
food could be going. This series was released
on Good Friday one year and was created by the agency
Grey for Moms Demand Action. Titled, Choose One, it posed
the following question: why is it easier for
Americans to buy weapons than to buy a kid’s chocolate egg? America banned Kinder Eggs
due to health and safety risks of having small toys in the chocolate, but weapons are far more accessible. When the campaign was released, they also delivered Kinder Eggs to media outlets and newsrooms. They then repurposed the idea with other banned objects
replacing the Kinder Egg, like a dodgeball, because
apparently that’s banned for being too violent. On the topic of deadly things, the Red Cross in Romania
highlighted the importance of knowing first aid. Even the simplest of
things like eating popcorn can suddenly become a hazard. By becoming trained in
first aid we can quickly act if someone needs our help. Popcorn may seem like a simple treat, but choke on it and it could be fatal. Another campaign that
effectively used food to get across their
point is Charity Water. They provide wells to
impoverished villages around the world and made this. It’s a person eating raw
spaghetti, a bit weird. However, the point they’re
trying to deliver is evident. We need water for many
things, and without it, the simplest things we take
for granted can’t happen. To raise awareness of the critically
endangered bluefish tuna, Sea Shepherd came up with
this compelling series. The appetite for tuna in
Asia fuels overfishing, and they’re killing bluefish tuna at such a drastic rate that
they are highly endangered. Using the endangered panda in place of them is highly emotive. Another series highlighting
the vulnerability of animals is Bund’s 60 seconds campaign. Their graphics represent the reality that every 60 seconds a
species becomes extinct, a strong and scary image that
won Gold for illustration at the Cannes International
Festival for Creativity. Big Ant International also won an award for their images for the
Global Coalition for Peace, taking the award for
Design for Public Service. Their four posters were
designed to wrap around poles and urge an end to the war in Iraq with the statement, what
goes around comes around. Stop the Iraq War. The layout of the images
shows us the spiraling cycle of war, reminding viewers that the violence perpetrated
abroad will breed the hatred that fuels tomorrow’s violence, that what goes around, comes around. So to achieve peace, we
must end the violence. Social media bases itself
around liking content. However both Crisis Relief Singapore and UNICEF needed to remind
people what actually matters, so they created this campaign
called Liking Isn’t Helping. Their images showcase natural disasters with people giving their thumbs up. It mocks our habit of thinking that likes are a source of help. Likewise it creates a
sense of guilt and urgency for us to do something more. The American Disability Association wanted to raise awareness of the struggle people with
disabilities face every day. In a subway station
stairway they put up this, and their tagline, for
some, it’s Mt. Everest, is a clear message about
how difficult everyday tasks can be for people with
physical restrictions. Now to highlight the dangers of driving. Created by BBDO for Thai Health, it shows the risks of driving while tired, with the simple concept of
a car on someone’s eyelid. As the eyelid closes, it gets closer to the people walking or
biking across the road, and delivers the message
that if you drive tired, your concentration and
alertness changes drastically. Another impactful ad
about driving whilst tired is this one by Volkswagen in South Africa. Studies show that if
you text while driving it can be four times more dangerous than if you’re under the
influence of alcohol. Scary, right? Being South Africa’s
bestselling passenger vehicle, Volkswagen decided to add their voice against texting while driving. The campaign uses predictive
text to show the idea that when you text and drive,
the outcome can be fatal. So, which advert was the most
effective at making you think? Let me know in the comments
section down below, and thanks for watching! (contemplative music)

Comments 100

  • 3:57 you feeling it now Mr.Krabs?

  • “The underlying racism that’s still around today, especially with regards to the color of ones skin “

    ———I love the beauty of novels, especially the ones with words

    Great English

  • The whale that was full of trash was actually a sculpture, not a whale full of trash😑

  • Each year, if every human being planted just 7 or 8 trees, global warming would be reduced massively. Think how clean the air would be with another 49-56 billion trees producing oxygen, another 49-56 billion added every year. All we need to do is start gathering seeds from trees or whatever you use to plant them idk because I’m not an expert. But just imagine how clean the air would be if we did this though

  • 7:05 my favorite frozen yogurt place sell dodgeball

  • grabs ak 47 U KALL PANDA I KALL U!!!!

  • “Layz, pig, low life”

  • I was eating popcorn during this. Shit

  • Every 60sec a species becomes instinct 😂 what lmao

  • WWF made billions of dollars a year from the advantage of their advertising yet still seek volunteers for help.

  • Wonder if any of those bound hand images were on the backs of seats in any theaters showing 50 Shades of Gray……

  • Advertising agency is one of the cause of the destruction of the world..they create the list to buy stuff.

  • 7.50 it's bluefin tuna

  • All of the animal made feel vad and almost cry

  • It's funny how they equate debating mass immigration to racism.

  • Examination opening drum forgive bike male should principal wherever steel.

  • 3:47 that’s fake I saw it on a video i forgot it’s name but it shows it’s fake and the image is to make people stop polluting the ocean

  • The most powerful

    Was al of them

  • 3:48 you realize that's not a real whale that's a sculpture to SHOW the effects of plastic pollution so a little misinformation but it still ties in with this subject

  • What did the fox Actually said?

    Read more

  • Fuck all the where Mede be liberals that are little guy fuck tarred

  • Great video, now I’m super depressed

  • Stairs are like Everest for me.

  • Addictions a conspiracy cuz i n vr been addicted to….oh this vids bout ads lol

  • How bout a scene starting with a guy thats about to jump off a buildin, then the camera zooms into the deck a smokes in his pocket then screen goes black with the words across the screen saying Smoking is the same as suicide.

  • 3:47 is fake,someone made that whale to scare people on the beach and tell them that plastic can make that happen

  • 3:47 is fake they only did it for a advert it’s not a real whale

  • The dodge ball thing is stupid people say there banned but there not there just frowned upon if used because if your child gets hurt using them the parent can sue

  • Wait am i just high af or at 1:43 they are holding fake cigarettes?

  • Separate garlic history forever yours species occasionally retain false philosophy.

  • You have to hand it to the left wing, they are very creative when it comes to dishonest and misleading advertisement.

  • Its there wish to smoke

  • forest
    People: ew disgustimg lets just put some plastic there and this tree is ugly lets cut it

  • I love the "water is everything" and "what goes around, comes around"👌

  • Title is misspelled: It's supposed to be "ingenious" not ingenius. 🙂

  • Fucking hippies

  • Kinder eggs are back, but they have half of the egg with a toy and the other half with a wafer thing

  • I was unaware a book and a dodgeball were illegal in America

  • 0:07
    Giraffe,I don’t feel so good

  • unfortunately alot of these ads will be ignored until death or extinction, but really americans are toxic, people won't know the problems early on, only that they will care once the backlash happens but with war, there can never be peace, think of nations as houses, someone throws a brick through your window, you can ignore them but they will forever keep throwing bricks until you don't have a house, what will you do to stop them? nothing? well that can only work for so long now hte texting while driving part, well there are people in the US of A who are bitching that the law getting on your ass for texting while driving is wrong

  • Americans prefer guns to the Kider eggs.

  • Amazing 🤯🤯🤯

  • eye closing to pedestrians. the rest were just memes.

  • I found the mom one funny its moms that banded dodge ball that's was pretty dumb

  • i thank who said stop the Iraq war thankyou and if you are from Iraq like

  • *Ingenious

  • WWF should make a anti peta ad

  • 0:08 Mr. Giraffe, I don't feel so good

  • Most of these were simultaneously both hilarious and condescending.

  • DISLIKE THE WAR ONE KILLING AMERICAN SOLDIERS plus military strives on war

  • The last one about texting and driving is a good point but the way it's put across makes no since. I know what there trying to put across but
    Typing In I'll be there in a then ending it signifying they crashed before the could fin8nsh the message is so very illogical. If they couldn't finish typing the message how could they send it. So they new they were going to crash so they hit send instead of typing it.
    If they crash they couldn't finish the text. That I know but how did they send it.
    Its like the Eminem song with Dido where he says this will be the last message I ever send to your ass blah blah blah that's my girlfriend screaming in the truck blah blah blah oh my god I forgot how am I supposed to send this Shit out.
    He crashes and dies before he can send it
    Same thing.
    So with issues as serious as texting and driving being factual and real8stic and having no mistakes is the way to go. Otherwise people will see it only fir it's faults not it's point.

  • Come on kids r not stupid enough 2 eat the toy n not the chocolate

  • Texting whilst driving!?

    Then why do You have those massive touchscreens in You cars, VW?

  • The ad about ending the war in Iraq is stupid because the creators clearly don't understand that if Coalition troops left the country, the locals would go right back to killing each other over stupid shit that happened in the past, sometimes for something that happened as long as a few hundred years ago. There are so many different ethnic groups and religions and territorial tribes in just that small nation that an individual's loyalties can be splint in many different directions that may sometimes contradict one another. So in reality, Coalition troops in the country, while fighting ISIS and other terrorist groups, are really a stop gag measure for all the other potential violence that could erupt if they weren't there. Saddam Hussein may have been a brutal dictator who did terrible things, but you gotta admit that his Iron Fist stopped a lot of potential carnage simply because no one really wanted to oppose him.

  • Dude you said Iraq wrong

  • whenever I see this video, I plan to plant a flower

  • questo e il mio motto:
    Spazzatura
    Stress per la natura
    il riciclo e la sua cura
    this is my motto:
    garbage

    Stress for nature

    recycling and its cure

  • Stop gaming do hep the planet is dying

  • The Blue Tuna is highly prized by Japan because they use the fat as an aphrodisiac.

  • The reason why in America guns aren't being banned is because any state law or federal law that bans guns would go against our constitution and most law makers in the U.S.A don't want to cause the Second American Civil War.

  • The best form of gun control is both hands.

  • 7:09 Help me. Who is that old guy. 😅😅😅

  • My grandma was 102 when she died but she smoked.

    i cal it bullshit

  • Have more emotion

  • Animals do not become extinct every 60 seconds. That’s a bunch of hogwash. There would be no animals left on this planet if that was the case…
    I get the point but don’t use BS in place of the truth

  • Well how come the kids had their fingers on the trigger the middle one Denton if people are taught proper gun safety it wouldn't matter a gun will not get up and shoot somebody

  • Well, at least the aquatic life is helping a tiny bit to clean the oceans, even if it ends up killing them. Maybe the animals are secret kamikaze agents who'll kill themselves to save the oceans.

  • They’re going to save nature by printing out a bunch of paper and plastic things

  • who knows the movie that was playing at 7:23

  • Dumb kid:dies of eating plastic

    Usa:nO kInDeR EgGs!!!!!

  • The Asia ad was bad targeting Asia because of Asians getting very 😡 and destroying the ad!

  • I know because my friend is like a angel in school and says oh my God I just love our planet but when we are out to throw things at homeless Pets add Point at homeless people in I don't want to be your friend anymore Because she is not angel She Just because She's Rich that doesn't mean that she can do Everything She Wants

  • It's "ingenious."

  • 9:01 god..

  • There are 8.7 known species on this planet. If one goes extinct every 60 seconds, that means in 100 days they'll all be gone. Sure, I know there are more undiscovered species, but every 60 seconds seems a bit misleading.

  • Be careful when donating to save the children, I’m can’t say it’s a fraud as a whole organization but my ex worked for them in Los Angeles and it turns out their big frauds none of the money goes to hungry children! I appreciate the video it’s important to spread awareness. I have nothing against smokers but I hate when they smoke in public not just cigarettes, but, vape pens, marijuana, etc. just bc you don’t care about your health doesn’t mean we don’t either learn some respect.

  • Guns aren’t dangerous. It’s the people who misuse them that are.

  • We need thanos

  • Save water but the fish is in the water 😂😂😂

  • I came to this video thinking he was talking about the samsung "ingenious" ads

  • Who heard the popcorn and then went to eat it?

  • 9:30 It also looks like driving while blinking is bad

  • Question here
    Is American government stupid
    Chocolate eggs , Dodge balls , a Flipping book is "too dangerous/violent"

    Just ban guns ..use them for military. If you were being attacked just use karate

  • Thing is when you’re 10 you can’t buy an AR 15 and if those kids were taugh gun safety and are school system of America Known for causing mental illnesses so if we had a good school system kids probably won’t freak out and shoot people and they need to learn gun safety because if you don’t know how to use a gun properly don’t blame The gun you should’ve learned before you decided to use one

  • About the first fact my grandfather has been smoking sence he was 12 and now he is 82 so 🖕 you😂

  • In regards to your question on the predictive text probably wheelchair however the irony is I am almost there already. 😛

  • 6:48 I would chose the kid with the m4 also it’s way way harder to get a gun in the USA than to get a kinder egg as I have seen them in stores

  • All of them.

  • Once you start smoking life shorter evan quit years earlier

  • The bags we use at our store replace plastic with soy making them decompose much quicker

  • Why the pandas this is not fair 🐧🦃🐿🦏🐦🐇🐥🐼🐰🦒😢

  • I want all advertising companies to be fucking two steroid and no more I have a Tizon should resist their horrible

  • It wouldn’t work on me because I don’t care I can’t put blood in don’t give a shit that’s a little I care for my blood

  • Why dont the government shut down factories that make alcohol and tobacco

  • I can second the disability thing. I have an invisible illness, and just yesterday I was given tons of dirty looks for bringing my service dog with me to the mall, because I look like any teenage brat that wants to bring their "precious fluffy" with them everywhere.

    I guess it was a change of pace when I passed out and my service dog immediately went under my legs to pull them upward to help me wake up, and then burrowed under my head as I was walking up so I didn't hit my head in confusion. According to my boyfriend (who was helping me) some of the people glaring at me actually asked what they could do to help when I collapsed.

    Don't assume things about people, guys. You don't know what someone else is going through.

  • The licra ad instead is just shaming jobs like construction and cleaning services. Wtf?!

  • I think the gun one is stupid because if you raise your kids right they'll know better and not touch the gun. There I just solved the problem. That's how I was raised and so have my friends and family and we've never had a problem.

  • make me stop and think about the hand dryers that blow back others shit and piss air all over my hands, I'll gladly yank the first towel, wash my hands and gather enough to dry my hands to a damp state and keep mostly clean hands, thanks! fix the problem or no one that has half a wit will use machines that clearly are not a solution for the problem.

  • The Africa map shows that the trees will grow back after the toilet cleaner placed them

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